Mobile Marketing: The Week in Review

Mobile Marketing The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Here’s some good news for mobile marketers and advertisers to kick off your Tuesday. Thinknear by Telenav has just published the results of its second Location Score Index, an initiative that aims to measure the accuracy of location data used in mobile advertising campaigns.

We were told unprecedented consumer demand would soon be apparent for Apple’s iPhone 6.

Go big or go home. That seems to be the approach for Macy’s when it comes to its flourishing omnichannel strategy.

According to the findings of a new global SAP study, consumers in twelve nations have one thing in common — a strong penchant for communicating with brands via SMS.

iBeacons and geotargeting are becoming mainstream tools for marketers, according to CMO.

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