Mobile Marketing: The Week in Review

Mobile Marketing The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Push does come to shove — and improves sales — if internet retailers are right. Nine out of the 10 top e-retailers in the 2015 Internet Retailer Mobile 500 make use of push notifications to market content to consumers.

SMS spammers are every bit as irritating as they are plentiful. And Jared Reitzin, the CEO of mobileStorm, is fed up with it.

If you’ve already written off Microsoft in the smartphone wars, it may be time to write them back in. The updated Enterprise Smartphone Competitive Assessment from ABI Research concludes that, overall, Apple is number one followed closely by Samsung.

A new study is confirming that which many mobile marketers already know — moms are excellent, receptive targets for relevant mobile marketing messages. The findings published this week from the 2014 BabyCenter US Mobile Mom Report show that moms are dependent like never before on their mobile devices for communication, research, and shopping.

Consumers now leapfrog from one device to another throughout a typical day. From a home laptop to a smartphone on the train to a tablet later on — yes, it has been a challenge for marketers trying to figure out how to track them across all platforms.

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