This week, Chicago based mobile marketing startup Warbler officially launched. With offices in Chicago, London, and Melbourne, Warbler touts itself to be intelligent mobile technology that automatically identifies and implements marketing opportunities for small businesses, empowering smaller brands.
The platform automatically guides marketers toward the most efficient route to growing, rewarding, and monetizing their customer base. It then chirps marketing campaign suggestions to the marketer’s mobile device.
For example, a campaign generated for a retailer may read “Chirp! You currently have 43 customers within 300 yards of the store. Invite them in!” A restaurant owner might receive “Chirp! You have 4 spare tables tonight! Ask customers to spread the word about tonight’s Prime Rib Special and earn 5,000 points for each referral.”
Each highly targeted suggestion is sent by SMS and can be approved immediately and sent out to customers in under a minute. This allows for marketers to react instantly to opportunities. Response data from each campaign then feeds back to the system so that it can continuously make improvements for future performances.
A rewards program allows businesses to incentivize app downloads, customer engagement, and purchases. The cost of redeemed loyalty points is entirely covered by Warbler, allowing marketers to reward customers for actions that create value for their business and not face redemption risks.
Warbler has an integrated suite of tools, including native mobile app design and publishing, mobile payments, ibeacon management, third party plug-ins, complete campaign analytics, geo-fencing, and more.
Prices start at $99 per month.
As part of the launch, Warbler is giving away a total of 1 billion loyalty points to the first 10,000 marketers who pre-register. To find out more about Warbler and to request a demo, visit www.warbler.com.