Mobile Marketing Platform Aims for Industry First with Location-Based Data

This week, MMW learned that Reveal Mobile — a leading innovator in monetizing location-based audience data — is rolling out Social Direct, a new platform that enables advertising agencies, retailers and brands to leverage location-based audience data for highly targeted social media campaigns. The company...

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This week, MMW learned that Reveal Mobile — a leading innovator in monetizing location-based audience data — is rolling out Social Direct, a new platform that enables advertising agencies, retailers and brands to leverage location-based audience data for highly targeted social media campaigns.

The company rolled out the red carpet this week for the platform at NAB 2017 in Las Vegas.

If you’re not familiar, Reveal Mobile provides advertisers with permission-based, anonymized data gathered from millions of mobile devices based on public beacons, GPS and WiFi networks.

Social Direct enables advertisers to drill down to find the audiences they are seeking who have visited their own locations, competing locations, or who match broad, interest-based categories such as “Coffee Drinkers.” Advertisers can then easily target these location-based audiences on social media platforms such as Facebook, Instagram, Twitter, as well as Google AdWords to reach relevant consumers.

Advertising to location-based audiences via social media results in click-through rate increases of 151% to 477%, according to Reveal Mobile’s own data. Also, by using the Social Direct data for custom targeting on social media platforms, marketers can realize cost savings between 131% and 636%, according to Reveal Mobile beta clients using the platform.

“Social Direct is the first solution that turns mobile audiences into social audiences, enabling advertisers to reach social media users based on previous, real-world location history,” said Brian Handly, CEO of Reveal Mobile. “Not only does it allow companies to find new users to download their apps, Social Direct dramatically boosts advertising performance and reduces campaign costs. It is a major leap forward in mobile marketing.”

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