Mobile Marketing News: What You Need to Know

Mobile Marketing News What You Need to KnowIn case you missed it, here are some of the top stories in mobile marketing we’ve been following this week.

It’s a number you may have missed but shouldn’t forget from this week’s Yahoo earnings report. Yahoo now accommodates 340 million mobile users on a monthly basis. That’s up from just 300 million in April. And it’s well above the 200 million mobile visitors observed at the end of 2012.

Despite the slower-than-anticipated global adoption of NFC technology among leading mobile devices, developers are holding their ground and remaining committed to the inevitable bright future of near field communications technology in mobile.

A new report published Thursday by Flurry shows that 90% of all iOS apps in use today were free downloads. Twelve months ago, the percentage of iOS apps in use that came at no charge was 84%. Only 6% of installed iOS apps (using Flurry Analytics) came with a price tag of $0.99. That leaves just 4% of apps downloaded with a price of $1.99 of higher.

The findings of a new report – “The Mobile & Tablet Advertising Market: 2013 – 2020” – indicate that mobile advertising is set to drive revenue generation opportunities for App developers, advertising networks, mobile platform providers and Mobile Network Operators (MNOs) alike in the next seven years.

Now that Facebook’s Graph Search has arrived in the U.S., marketers looking to capitalize on this resource are taking notice. As with all new tools that enter the social space, however, there’s always a learning curve.  But with the right tips and guidance at your disposal, using Facebook Graph Search to optimize your social presence isn’t daunting in the least.

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