In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
Digital marketing budgets are on the move. That’s according to a new report from Gartner. Gartner’s newest survey reveals that digital marketing budgets will rise by 10 percent this year, following a double-digit percentage increase last year.
With mobile adoption and reliance accelerating rapidly in recent years, marketers are having a difficult time reaching and connecting with mass audiences in any meaningful way through traditional marketing and advertising tactics.
On Wednesday, Facebook didn’t disappoint. With the world’s attention turned toward San Francisco for its F8 conference, Facebook unveiled its long-rumored mobile ad network called Facebook Audience Network – or “FAN.”
According to an insightful new report from NativeMobile, native ads may not be as memorable as many brands might have hoped. New information cited in Monday’s report reveals that readers are admitting to having poor recall when it comes to native ads. That is, most readers don’t remember what the ads were about.
It’s been called “boring” and said to be “dying” for years now, but email keeps forging on and, incredibly, still has an ROI that consistently ranks very, very high when compared to other marketing tactics. Already in 2014 it’s reported that total sales from email are at 23% for most companies, an increase from 18% just last year.
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