According to a new report from eMarketer, mobile marketing is growing at a rapid pace in India.
The report in question posits that marketers in “India already see mobile as a key part of their efforts—even if spending is still relatively low.”
Citing data from eMart Solutions, eMarketer says that 71% of digital marketers in India now view mobile marketing as being “core” to their business.
And nearly as many (68%) said they have integrated mobile into their overall marketing strategy.
“By 2019,” the report concludes, “advertisers in India will be spending much more on mobile placements—$1.32 billion. That will account for a majority of all digital ad spending (60.9%), and 15.5% of total media advertising in India.”
So what, exactly, are mobile marketers in India mos intensely focused on today? For now, that would be display and social ads.
To read the full report, click here.