It should have come as no surprise to you if a Valentine’s Day greeting found its way to you over the weekend though the mobile channel instead of the mailbox.
Valentine’s Day 2010 brought with it a host of new mobile marketing opportunities for retailers, restaurateurs, florists, and even confectioners looking to promote their products, dining options, floral arrangements, chocolates and more.
But perhaps no other company realizes the power and potential of mobile marketing like Hallmark, the greeting card giant that delves deeper into mobile territory with each passing Valentine’s Day.
“From a brand perspective, it shows that we remain relevant,” said Deidra Mize, a representative for Hallmark, last summer when Hallmark Mobile Greetings was first introduced. “We consider ourselves a communications company, and we’re going to be wherever people are doing that.”
Hallmark Mobile Greetings are $0.99 each, with charges absorbed by the sender.
This year, Hallmark is experiencing record interest in all things mobile for the Valentine’s Day holiday. And according to Mike Adams, manager of Hallmark Mobile, “Hallmark Mobile Greetings help provide more frequent and meaningful instant communication. Mobile Greetings combine the immediacy of a text message with creative design and editorial, and also allow the sender to add their own personal message.”
Although no one is yet pronouncing the good old fashioned physical greeting card dead, Hallmark seems well aware that mobile greetings could very well represent the wave of the future for the sweetest of messages reserved for a special occasion like Valentines’ Day.