Ahead of the weekend, Mobile Marketing, LLC., a full service strategic mobile and digital marketing agency, announced a partnership with The World Floor Covering Association (WFCA) to provide retailers with a unique ecommerce platform to sell area rugs direct to consumers.
The Rug Shop is a full ecommerce solution, a retailer branded online rug shop offering more than 35,000 brand name area rugs to consumers.
So how does it all work?
Powered by Mobile Marketing’s scalable flooring ecommerce platform, each online store features robust catalog offerings and powerful online ecommerce marketing tools. The mobile first platform is fully responsive, providing consumers with the ability to view, select and order their area rugs from their mobile phones, tablets and desktop computers. The service includes catalog management, customer service, returns, orders, and credit card processing. Retailers adopting the Rug Shop platform receive a live branded website within two weeks.
“We’re excited to partner with the WFCA to offer the Rug Shop to their members. The Rug Shop will enable these retailers to enter into online sales with minimal effort, grow new revenue channels with zero inventory and compete with online retailers like Wayfair,” said Carole Cross, President & CEO, Mobile Marketing, LLC. “Many flooring retailers do not sell area rugs because of the cost of inventory, space restrictions on the showroom floor, catalog maintenance issues and technology challenges; we’ve created an ecommerce solution that solves these problems and will increase revenue while meeting the needs of these retailers. In addition to the Rug Shop, we are happy to be working with the WFCA and 3rd party software providers on furthering the use and adoption of the B2B ecommerce standards within our broader flooring ecommerce service offerings.”