KeyPoint Technologies has just been honored with a mobile product innovation award from Frost & Sullivan (F&S).
“Keypoint has successfully plugged the gaps in conventional mobile marketing with its next-generation mobile solution, Xploree,” according to a statement provided to MMW. “This platform’s approach to mobile marketing is based on capturing user’s intent at a particular moment, and delivering highly relevant content and messages in a non-interruptive, simple, and engaging manner.”
Keypoint received the 2015 North America Frost & Sullivan Award for New Product Innovation for Xploree which, unlike other offerings, enables a hyper contextual search and discovery experience, helping brands reach consumers at the right moment of user intent.
F&S noted that it is “the industry’s first user-initiated, hyper-contextual platform with language intelligence available on multiple screens and apps.”
“If a mobile user is using a messaging app to discuss a product relevant to an e-commerce app provider, s/he could be presented with recommendations that lead to the provider’s App Store page, or a deep link that requires just one click for app download,” explained Brent Ladarola, Frost & Sullivan’s vice president of Mobile & Wireless Research. “As this can be done while the user is still on the messaging app, the solution significantly enhances the marketer’s brand engagement opportunity.”
Frost & Sullivan each year presents this award to the company that has developed an innovative element in a product by leveraging leading-edge technologies. The award recognizes the value-added features/benefits of the product and the increased ROI it offers customers, which, in turn, increases customer acquisition and overall market penetration potential.