Mobile Marketing: Here's What Happened This Week

Mobile Marketing Here's What Happened This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

What a difference one successful mobile marketing campaign can make. For one well-known brand that was formerly a mobile marketing sit-out, The North Face is now a major proponent of mobile marketing.

All is well in Barcelona this week for the GSMA. According to published reports Friday, the 2014 presentation of Mobile World Congress was a record breaking success for the convention, which wrapped up last night.

According to a recent post on the Digital Marketing Blog, the one sure-fire way to know if your video advertising is working today is to focus on metrics, something that can be as easy as tallying impressions or as involved as tracking audience reaction to ads across multiple screens.

With mobile marketing and mobile payments expected to develop a beautiful and prolific relationship in years to come, it’s never too early for mobile marketers to begin considering how the rapidly evolving mobile payments industry may soon give way to new opportunities to reach consumers on the go and promptly convert their attention into sales.

As it turns out, there’s a good reason why Apple, eBay, Google, and others are all making definite moves on indoor location these days. For starters, we’re looking at a $4 billion market (or more) by 2018.

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