Mobile Marketing: Here’s What Happened This Week

This weekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Virtual Reality Advertising: All Hype or Here to Stay?
Could our expanding virtual reality world soon grow to resemble the real world as we already know it – a world awash in advertisements?

MWC Attendees Invited to Test Smith Micro’s Real-Time Contextual Mobile Engagement Solution
Because consumers now hand over about four hours of their daily personal time to engagement with mobile devices, retailers and brands know there’s a wide opening to connect with customers.

Report: Smart Mobile Messaging Doubles App Retention
Brands can double mobile user retention rates with smart messaging, according to the latest industry benchmark released by Kahuna.

Yahoo Highlights The Explosion of Native Advertising
Native advertising is working out well for Yahoo. Just how well? The company has just released a new infographic that highlights the growth in question.

What’s Next For Brands’ Social Marketing Strategies?
It’s no secret that social media can shape consumer behavior. After all, nearly half of Americans (47%) say Facebook has the greatest impact on purchase behavior (compared to 24% in 2011). And 50% of all Americans have a Facebook account.

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