Mobile Marketing: Here’s What Happened This Week

manIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Registration Now Open for MMA Leadership Forum Series
The Mobile Marketing Association (MMA) is launching a one-day Leadership Forum series.

New comScore Data Reveals Record Number of Targets for Mobile Marketers
197.4 million people in the U.S. owned a smartphones (79.3 percent mobile market penetration) as measured during the three months ending December, 2015.

Infographic: The Top Social Advertising Trends for 2016
The influence of social media posts and ads on purchase decisions for millions of consumers can’t possibly be underestimated. Consequently, the challenge for marketers is to leverage social media’s top channels for the biggest impact possible.

China’s Smartphone Market Seeing Unprecedented Growth
According to new information from International Data Corporation (IDC), 117.3 million smartphones were shipped to China in the fourth quarter of 2015.

All Eyes on Virtual Reality Ahead of MWC 2016
When Mobile World Congress commences Monday, virtual reality may easily dominate the deluge of tech headlines to emerge from Barcelona.

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