In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
Victoria’s Secret Sued for Sending 100 Unrequited Text Ads to California Man
A California man isn’t feeling the love. In fact, he’s suing Victoria’s Secret for purportedly bombarding him with about 100 unwanted text message ads in a single day in November, 2015.
Is the Hoopla Over Social Media Marketing the Biggest Myth Ever?
“Social media are not the powerful and persuasive marketing force many companies hoped they would be.” That’s a bold statement, but it comes from premier research company Gallup, which recently surveyed more than 18,000 consumers about the influence of social media on their buying decisions.
Technology Helps Marketers, But It Takes Time to Incorporate New Tech
Of course, marketers are always adopting and incorporating new technologies into their strategies. But that’s not an overnight process.
Looking for a Hot Job? Social Media Marketing is All the Rage
If you’re on Facebook and Twitter and Instagram all day and have writing skills, you might want to consider parlaying the two into an actual job.
Facebook Tops in Super Bowl In-Game Views, YouTube Dominated the Post Game
Content advertising tech firm Visible Measures has released research indicating that multi-platform, cross-screen strategies were critical for the top performing Super Bowl 50 advertisers.
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