Mobile Marketing: Here’s What Happened This Week

This weekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Brand Finance Report: Star Wars Sends Disney Brand into Hyperdrive, VW Hit Hard by Emissions Scandal
Brand Finance is out with a new report detailing the current situations for a multitude of major brands. Key takeaways include the fact that Disney is currently the world’s most powerful brand, thanks to the amazing success of Star Wars. Apple, despite sluggish sales, is still the world’s most valuable brand (now valued at $145.9 billion).

Who Suffers Highest Malware Risk? Mobile Business Users, According to Allot MobileTrends Report
Allot Communications Ltd., a leading global provider of security and monetization solutions, and Kaspersky Lab are out with a new report that’s pretty revealing.

Mobile Marketing Coming to Virtual Reality?
According to a new report from VRJournal, marketing – mobile and otherwise – may be on the precipice of the age of virtual reality.
Citing new data from eMarketer, it seems marketing is ready for the full VR treatment.

In 2018, 50 Percent of Consumers Will Use Smartphones or Wearables for Mobile Pay, Says Gartner
Mobile payments are gaining acceptance among consumers in North America, Japan, and some countries in Western Europe. That’s the news from research firm Gartner, Inc., which notes that fully half of consumers in mature markets should be using smartphones or wearables for mobile payments by 2018.

Mobivity Marks Major Milestone
Mobivity Holdings Corp., a mobile marketing and customer engagement platform, announced this week that they have surpassed 1 billion SmartTransACTIONS. “One billion represents a significant milestone for our clients and for our company. Each month, millions of Americans are experiencing SmartTransACTIONS,” said Dennis Becker, Mobivity’s CEO.

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