Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

How Does the Latest Yahoo Data Breach Impact The Company’s Reputation?
The latest Yahoo data breach has been confirmed and it’s one impacting practically anyone with a Yahoo email account.

Skyhook Lands on the AppNexus Marketplace as First Mobile Location Data Provider
Skyhook, a leading global independent location platform, announced Thursday that it has joined the AppNexus marketplace as its first mobile location insights data provider.

Why SMS Marketing Makes Sense for Both Large and Small Businesses
Of all of the promotional tools available to brands and businesses today, such as online advertising, content marketing, and social media, few have as big an impact as text messaging. According to a survey by SAP, 70 per cent of people feel that SMS marketing is a good way for an organization to get their attention.

FollowAnalytics Launches 2017 Enterprise Mobile Marketers’ Conference Guide
This week, MMW was briefed by the FollowAnalytics, a Mobile Marketing Automation and Engagement platform built for the enterprise, about their launch of the 2017 Enterprise Mobile Marketers’ Conference Guide, which is designed “to help marketers identify and prioritize 2017 mobile marketing conferences.”

2017 Will Be The Year of the Smart App
According to Mobile Marketing Platform Leanplum, 2017 will be the year of the Smart App as automation technologies using artificial intelligence will really come into the foreground and create a fundamental shift in how consumers interact with mobile devices.

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