Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Marketers Take Note: 71 Percent Will Shop on Mobile This Holiday Season
According to a new report from Trustlook, shopping on a mobile device is expected to be stronger than ever during the 2016 Holiday Season.

Multi-Location Brands Score New Online-to-Offline Customer Journey Tracking Tools
MomentFeed, a leader in mobile customer experience management for multi-location brands, announced this week that the latest version of its platform, MomentFeed 3.3, is available now.

Forrester Puts Swrve in the ‘Sweet Spot’ of Mobile Engagement
Good news for the team at one of the global leaders in mobile marketing engagement.

Marchex: Mid-Market Companies Ringing Up More Sales From Mobile Search
Marchex, a mobile advertising analytics company, has just announced the availability of Marchex Search Analytics Standard (a mid-market version of its leading Search Analytics product).

The One Mobile Commerce Stat Marketers Must Know
Mobile marketers failing to take mobile commerce seriously are missing golden opportunities. That’s a key takeawy from a new report, the findings of which were shared with MMW today.

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