Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

SMS Will Reign King in 2017
In 2011, influencers were predicting the end of SMS text messaging, greatly in part due to the app’s growth in the mobile marketplace.

Mobile and Creative Strategy Must Go Hand in Hand According to New MMA Report
Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, together with Kantar Millward Brown released its 2016 Global Mobile Trends Report outlining how marketers are missing the mark on their creative strategies by not balancing strategy, media, and creative.

New Report Says Mobile Drives Sizable Chunk of All Email-Generated Revenue
According to a new report, the findings of which were shared with MMW on Tuesday, for the first time, mobile accounted for a third of all email-driven revenue in Q3 2016.

Unacast, JUICE Mobile Announce Key Partnership to the Benefit of Mobile Advertisers
On Wednesday, MMW learned that Unacast, the world’s largest network of beacon and proximity data, has just announced its partnership with JUICE Mobile, a premium mobile advertising and technology firm.

eRetailers: Text Consumers or Risk Irrelevancy in 2017
Currently 71% of online retailers are not addressing consumer communication preferences, according to OpenMarket research which polled 100 US-based e-tailers.

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