Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Mobile Helps Lift Digital Ad Revenues to Record Heights
Late last week, the Interactive Advertising Bureau (IAB) published its 2016 half-year (HY) report, and the findings point to sustained blockbuster growth for digital ad revenue.

Urban Airship’s Industry-first Platform Services Fine Tune Personalized, Interactive Notifications
Urban Airship has just debuted new, next-generation platform services — Open Channels and Open Profiles — designed to deliver individualized messaging to any platform, device, or marketing channel leveraging real-time customer data from any system.

Advertisers May Benefit From Viewing SMS as Separate From Email
Somewhere along the way the line between SMS and email became blurred and businesses now easily intermix the two failing to recognize the unique benefits of each. SMS is often incorrectly viewed as a new version of email, when in fact, it is an entirely separate communication and marketing channel.

Strategy Analytics Sees Global Android Smartphone Shipment Surge
According to freshly published research from Strategy Analytics, global smartphone shipments reached 375 million units in the third quarter of 2016.

Visual IQ to Provide Advanced Marketing Attribution Expertise at the Digital Marketing for Financial Services Summit
Visual IQ, the leading cross channel marketing attribution software provider, today announced that Manoj Mathew, senior director of client services, will present on a panel at the annual Digital Marketing for Financial Services Summit.




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