Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Making Email More Fun: Twenty Two Percent of Marketers Using Embedded Video
The data on digital video has proven at least one thing: consumers dig it. Still the fastest growing ad format, video is definitely more popular than many other formats.

Social Ads Drive Awareness, What Drives Revenue for SMBs? Social Media Ads Now Dominant Method
It’s true that local print and radio advertising were once critically important to small and medium sized businesses (SMBs). But “times they are a-changin,” as Bob Dylan once said.

iProximity Launches Global ‘Mobile Coupon Factory’
The folks at iProximity have taken a Factory job. According to a company announcement, retail is “becoming a highly connected experience, both brands and retailers desire to extend consumer engagement, to go beyond just creating awareness and delivering offers into the rich integration of loyalty, proximity, and mobility.”

New Research Probes Omnichannel’s Missing Link
Netsertive, a digital marketing intelligence company, just shared with MMW the findings of its “Omnichannel’s Missing Link” report.

The Marketer’s Paradox is Alive and Well in B2B
If there’s one simple truth we know about modern B2B buyers it’s they’ve rapidly evolved from a captive audience ready to hear what your brand has to say to explorers on a self-guided journey to discover products capable of solving their problems.

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