Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

New Study Shows Mobile Matters to Retailers
In the wake of its insightful Holiday Outlook 2016 report, NetElixir has just published a new study examining consumer trends and preferences for this holiday shopping season.

New Mobile Capabilities: Evergage Extends Multichannel Personalization
Evergage, a real-time personalization platform company, announced on Wednesday that Evergage for Mobile Apps now includes support for Android operating systems and native in-app messaging capabilities.

OpenX Once Again Tops Pixalate’s Global Seller Trust Index
OpenX has confirmed to MMW that its mobile app marketplace quality was once again ranked #1 on the freshly published September Pixalate Global Seller Trust Index on Wednesday.

It’s ‘Make or Break’ Marketing for Retailers This Holiday Season
It’s not a very merry message, but it’s true: Holiday 2016 could be “make or break” time for many U.S. and UK retailers.

LivePerson, Google Launch New AdWords Click-to-Message Ad Extensions
LivePerson, Inc., a leading provider of cloud mobile and online business messaging solutions, tells MMW that it is the first company to launch a way for large brands to use the AdWords click-to-message ad extension.

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