Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Lessons from Lassen: Entrepreneur’s New Tool Takes the Mystery Out of Selling on Amazon
Over the last ten years, MMW has featured no shortage of prominent and inspiring entrepreneurs. Neil Lassen is among the most interesting — and brilliant — of the whole lot.

Survey Says: Millennials Disrupting Balance of Marketing Power
Millennial small and medium sized business (SMBs) leaders are “redefining the advertising industry’s marketing approach with a digital-first shift,” according to data from a new SMB survey.

Marketing Matters: Good Judgement Sweetens Potential Controversy for Two Popular Candy Brands
With the 2016 Presidential Election less than 1 month away, there have been a number of unpredictable trends resulting from this unorthodox election cycle. Two of these trends revolved around candies – Skittles and Tic Tac – who were unknowingly dragged into a negative political trend.

Tech Will Topple Records This Holiday Season
More U.S. consumers than ever – 68 percent, or roughly 170 million people – plan to buy technology gifts this holiday season. That’s a six percent increase over last year, according to the latest annual research from the Consumer Technology Association (CTA).

Diners Say Technology Improves Their Restaurant Experience
If tech is on the menu, diners will come. Seventy-nine percent of consumers agree that technology improves their restaurant experience, according to a survey conducted by Toast Restaurant POS, an “all-in-one restaurant technology platform.”

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