Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Facebook Advertising Will Soon Get Its Group On
When it comes to advertising, Facebook has found its grove. And now advertising may also find its group — that is, Facebook groups.

Inland Empire Health Plan Successfully Uses mPulse Mobile
At the recent Health 2.0 conference in Santa Clara, California, one of the speakers was Thomas Pham, Inland Empire Health Plan (IEHP) Senior Director of Marketing and Product Management.

SMS Spam Still a Problem
According to an eye-opening new report from eMarketer, SMS spam is still a problem causing headaches and annoyances for consumers everywhere.

Tech Will Topple Records This Holiday Season
More U.S. consumers than ever – 68 percent, or roughly 170 million people – plan to buy technology gifts this holiday season. That’s a six percent increase over last year, according to the latest annual research from the Consumer Technology Association (CTA).

Diners Say Technology Improves Their Restaurant Experience
If tech is on the menu, diners will come. Seventy-nine percent of consumers agree that technology improves their restaurant experience, according to a survey conducted by Toast Restaurant POS, an “all-in-one restaurant technology platform.”

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