Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Red Stag Fulfillment Offers Handy Guide to E-Commerce Platforms
Red Stag Fulfillment, a successful and well-regarded company that acts as a third party shipping servicer for e-commerce firms, doesn’t sell anything online. But it sure has a bead on the platforms that serve those who do.

First Look: Half of All Shoppers Say Their Online Experience is Lacking
MMW was privy to an exclusive first look this week at a new 2016 Omnichannel Retail Associate Study released today by Salesfloor, a retail technology provider.

Yes, It’s Legal: Company Launches Mobile Display Ads for Attorneys Service Long gone are the days when attorneys, doctors, pharmaceutical companies, and others refrained from what was once considering the sullying business of advertising.

Adsmovil, AppsFlyer Take on the Latin Market
Ad agencies, brands, app marketers and developers can now measure Cost-Per-Install (CPI) campaigns more easily and accurately.

ROI Redux: Email Fans Engaged and More and More Mobile
The well known Mark Twain quip — “The reports of my death are greatly exaggerated” — can now be used to describe what’s happening with email.

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