Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

OfferCraft CEO Offers Valuable Insight to Mobile-Focused Marketers
As we knock on the proverbial door of the fourth quarter of 2016, companies of all shapes and sizes around the world are gearing up for the calendar year’s biggest season for marketing.

Study: Texting is the Most Preferred Channel for Two-Way Business-to- Millennial Communications
Ahead of the weekend, MMW was briefed by the team at OpenMarket, a leader in enterprise mobile engagement, about the results of their newest survey and infographic.

Yes, It’s Legal: Company Launches Mobile Display Ads for Attorneys Service Long gone are the days when attorneys, doctors, pharmaceutical companies, and others refrained from what was once considering the sullying business of advertising.

Adsmovil, AppsFlyer Take on the Latin Market
Ad agencies, brands, app marketers and developers can now measure Cost-Per-Install (CPI) campaigns more easily and accurately.

ROI Redux: Email Fans Engaged and More and More Mobile
The well known Mark Twain quip — “The reports of my death are greatly exaggerated” — can now be used to describe what’s happening with email.

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