Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

SMS Works for Retailers: Many Cite Improved Customer Service Benefits
Maybe retailers ought to give SMS (text messaging) a closer look. Only 29 percent of U.S. retail firms are actively using it, according to June 2016 research. Another 15.5 percent of surveyed firms are currently seeking a vendor to help design an SMS program.

SessionM Expands Reach of Mobile Marketing Cloud Solutions
MMW learned today that SessionM, a market leader in mobile-first customer engagement and loyalty technology, is launching its global channel program.

Just How Hot is Vertical Video? Very!
Vertical video has quickly become one of the most talked-about media formats among brand marketers, says the team at Flite.

How to Maintain Leadership in the Ever Changing Mobile Marketing Industry?
The young mobile marketing industry is growing in an accelerated way with players coming and going. AppsFlyer, the authoritative third party mobile attribution and marketing analytics company, released AppsFlyer Performance Index for the first half of 2016.

SourceKnowledge’s Cloud-Based SaaS Platform Designed to Increase User Acquisition and Conversion
SourceKnowledge, a performance advertising technology company, has just launched a full featured interface for users of its cloud based Software-as-a-Service (SaaS) platform Engage.

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