Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Pollfish Provides Tips for Getting Faster, Better Survey Responses
Brand marketers and others plumbing the depths of the consumer consciousness have a friend in surveys. Surveys are relatively inexpensive, can be designed to elicit the information most desired, and normally yield insights that are actionable.

Report: Retailers of All Sizes Plan Investments in Mobile Printing
MMW was briefed Wednesday on the newest survey research from Innovative Retail Technologies (IRT). The authors of a new report revealed that retailers plan investments in mobile print technology as a key 2016 spending priority, with advanced functionality and interoperability cited as the top drivers of retailers’ demand.

Who Are The Top Investors in Mobile Performance Advertising?
Who are the top investors in mobile performance advertising? That would be technology and QSR companies, according to Opera Mediaworks.

Holiday-Themed Email Campaigns Grew in 2015, But Less May Be More Effective
While holidays are natural times to pile on the email pitches, less might produce more, to paraphrase famous architect Ludwig Mies van der Rohe.

What’s a Lead Anyway? For B2B Buyers, the Almighty Click Rarely Signals Intent
Stop me if you’ve heard this before. Your marketing team has spent months, if not years, building an inventory of content and associated landing pages and forms to be filled out by your prospect.

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