Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Holiday-Themed Email Campaigns Grew in 2015, But Less May Be More Effective
While holidays are natural times to pile on the email pitches, less might produce more, to paraphrase famous architect Ludwig Mies van der Rohe.

What’s a Lead Anyway? For B2B Buyers, the Almighty Click Rarely Signals Intent
Stop me if you’ve heard this before. Your marketing team has spent months, if not years, building an inventory of content and associated landing pages and forms to be filled out by your prospect.

Mobile, Savvy, Connected: New Infographic Shows How Millennials Go Shopping
Generational research recently compiled by the Alliance Data businesses reveals some key distinctions in the path to purchase for millennials.

Could Google’s Open Source Software Fuchsia Keep Company in the Pink?
Google’s Fuchsia could help keep the company very much in the pink. The firm is hard at work on Fuchsia, an open source operating system that’s designed to scale all the way from Internet of Things devices through to phones and even PCs.

Red Stag Fulfillment Has the Lowdown on Taxes for E-Commerce Companies
Red Stag Fulfillment, a growing fulfillment business for a multitude of e-commerce companies, makes it its business to understand everything that impacts the firms that it serves.

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