In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
New AppsFlyer Performance Index Published
AppsFlyer, a leading global mobile attribution and marketing analytics company, has just published its latest AppsFlyer Performance Index, ranking the top media sources in mobile advertising between January – June (H1), 2016.
Attribution, the Secret Sauce of Success, Looms as New Priority for Marketers
Sweet success is what marketers crave from their efforts. But knowing exactly what to attribute it to is becoming more important to advertisers everywhere.
Invoca Unveils New Enterprise Call Intelligence Platform for Marketers
Ahead of the weekend, MMW learned that Invoca — a call intelligence company — announced Invoca Enterprise, a new edition of its Call Intelligence platform “built to help enterprise marketers create personalized customer journeys across the phone and all digital channels, at scale.”
Facebook Hobbles Ad Blockers, But Provides Consumers More Control Over Ads
Facebook obviously wants to cut down on the number of users who block the social media site’s bread and butter: advertising.
Sixty Percent of Retailers Use Mobile Coupons, But Mobile Marketing Still Seen as Challenge
According to recent eMarketer reporting, coupons are the main vehicle by which U.S. retailers have moved into mobile.
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