Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Game On: Beacons Helps Sports Teams Reclaim $1 Billion in Lost Ticket Sales
Proxbook, a global directory of proximity companies, has just released its Q2 2016 Proxbook Report, which has aggregated information from more than 330 Proximity Solution Providers and reveals latest trends, facts and figures from the global proximity industry as well as the impact of proximity marketing on global professional sports teams and events.

New Report Points to Missed Sales, Engagement Opportunities in Email Marketing
New analysis from Yes Lifecycle Marketing is worth a review from anyone who wants to understand and improve email marketing effectiveness.

Smaato Aims to Clean Up Mobile Advertising Ecosystem
MAW broke the news this week that Smaato, a global real-time advertising platform for mobile publishers and app developers, is pushing ahead with what it calls a major expansion of its mobile monetization solutions for the demand side of the mobile advertising ecosystem.

AT&T and Amdocs Announce Collaboration
On Tuesday, Amdocs confirmed to MMW that it will be the integrator for telecommunications companies and cloud developers who want to use AT&T’s ECOMP platform to build their own software-centric network services.

What’s Driving the Mobile Advertising Market?
MAW is out with a new piece delving into a freshly published report from Transparency Market Research, which indicates that the global mobile advertising market is set to balloon.

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