Mobile Marketing: Here’s What Happened This Week

indexIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Retail Marketers Have Much to Gain from Mobile Surveys Ahead of the Holiday Shopping Season
Warm weather, vacation time, and pina coladas by the pool remain the summertime priorities of many marketers today for whom the holiday shopping season still feels an eternity away.

Nielsen Takes on ‘Viewability Challenge’
On Wednesday, Nielsen announced that clients can choose a viewability provider within Nielsen Digital Ad Ratings to create “viewable, human, demographic ad measurement” that best supports their digital ad campaign goals.

INFOGRAPHIC: 2016 Coupon Scoreboard
This week, MMW was privy to a new infographic from media tech & services company Valassis. The graphic presents a “Coupon Scoreboard” for the Consumer Packages Goods (CPG) market, honing in on grocery and retail-focused coupon trends.

Visual Learning: The Beginner’s Guide to SMS Marketing
This week, published a new visual guide to SMS marketing courtesy of the insight provided by Trumpia.

Kabbage Touts ‘Industry’s First’ Fully-Mobile Application Experience for Small Biz
The team at Kabbage has achieved a “mobile first.” According to the inside scoop provided this week to MMW, Kabbage — A financial services data and technology platform — has launched a new iOS app for iPhone and iPad that allows businesses to complete the entire application process in a “few simple steps.”

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