Mobile Marketing: Here’s What Happened This Week

mobile-marketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Is Google Searching for the Next Big Thing?
It was big news on Tuesday when word of Google’s latest effort was confirmed. Of course, Google never actually said a word. But their silence spoke volumes.

mPulse Mobile Proves a Magnet for Funding as Market Demand Swells for its SAAS-Based Mobile Solutions
On Tuesday morning, mPulse Mobile — a mobile engagement solutions provider focused on consumer health and wellness — announced that it has just secured $10 million in first close of Series A funding.

In 2018, 50 Percent of Consumers Will Use Smartphones or Wearables for Mobile Pay, Says Gartner
Mobile payments are gaining acceptance among consumers in North America, Japan, and some countries in Western Europe.

Mobile Advertising: The Year That Was, and the Year Ahead
In recent days, we caught up with one of the top executives at AOL Platforms to chat about the year in advertising ahead.

More Major Merchants Tap Visa Checkout for Mobile Sales
With eCommerce growing at four times – and mobile commerce growing at eight times – the rate of traditional commerce, it’s no surprise that mobile and online commerce solutions are red hot today.

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