Mobile Marketing: Here’s What Happened This Week

This weekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

New Report Says 2 Percent of Emails Now Generate 10 Percent of Email-Driven Revenue
Hang on to your hats for some eye-opening email data. Despite accounting for only 2 percent of all emails sent, triggered messages generated 10.2 percent of email-driven revenue and 9.7 percent of email-driven orders.

What’s Driving the Mobile Advertising Market?
MAW is out with a new piece delving into a freshly published report from Transparency Market Research, which indicates that the global mobile advertising market is set to balloon.

EXCLUSIVE: New Infographic Reveals and Compares Mobile Ad Placement Engagement Rates
Ahead of the weekend, MMW connected with Taylor Odgers, the Marketing Manager at Pretio Interactive, a performance-based mobile ad network that helps brands acquire leads and loyal customers by positioning their brand as a reward after Achievement Moments in apps and games.

Mobile Retail is Red Hot in India
India’s mobile economy has seen tremendous growth in the past two years, with mobile app downloads and time spent in-app more than doubling since Q1 2014.

T-Shirts May Have Conquered Mobile Commerce on Amazon Prime Day with Police Respect Tees Leading the Way
T-Shirts have been selling like… well… t-shirts recently on Amazon, with countless shirt sellers revealing a massive influx of mobile buying recently on Amazon, culminating with yesterday’s Amazon Prime Day, the rumor mill indicates.

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