Mobile Marketing: Here’s What Happened This Week

Mobile Marketing Here’s What Happened This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Oh-Oh: Despite Knowing Better, Marketers Still Lack Skills to Deliver on Customer Experience
While many executives worldwide (about 25 percent) using data analytics have seen a positive shift in the ability to deliver superior customer experiences, too many are still lagging behind.

mPulse Mobile Study Finds Link Between Interactive Text Messages, Improved Health, Cost Savings
According to a new study from mPulse Mobile, interactive and tailored text messages appear to be successful in improving member knowledge of plan offerings, and promoting self-activation among Medicaid members.

What if App Download Data Could Have Predicted America’s Independence?
With all of the news from the UK about Brexit, let us now turn our attention to… USexit, 240 years ago.

How Many People in the World Will Use a Social Network This Year? Every Third Person — and Growing
Consider this: about 2.34 billion people — that’s 32.0 percent of the global population and 68.3 percent of internet users — will access a social network regularly in 2016. The startling fact? That’s up from just 9.2 percent in 2015.

Ovum Data Dishes on How and Why We Use Our Mobile Phones
There seems to be no definitive consensus —not yet, anyway — to the tug-of-war between texting and telephoning when it comes to customer service.