Mobile Marketing: Here’s What Happened This Week

mobile_marketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Yahoo Pushes New Content Marketing Offerings
Ahead of the weekend, Yahoo! announced the launch of Yahoo Storytellers, a full service content marketing studio for brands and agencies.

Rover Releases New Mobile Proximity Marketing Platform
Rover, a location-based mobile marketing firm, launched this morning an enhanced version of its platform – the first to incorporate every tool that brands and retailers need to create and run location-driven marketing campaigns for their mobile apps.

Video Marketing Expert Weighs in on Instagram Video Length Extension
In March, Instagram announced that it would start allowing users to post videos up to 60 seconds in length, a significant increase from the previous 15 second cap. This change has already had a huge impact on the way users, marketers and influencers interact with the app.

Uber Drivers Ready to Test Drive Pandora’s Five-Star Listening Experience
This week, Pandora announced it’s changing the way people enjoy music in their cars by partnering with Uber.

EXCLUSIVE: CMOs And Their Failure to Innovate
Recently, MMW was interested in learning more about what the results of Deloitte’s Business Confidence Report means for today and tomorrow’s CMOs in terms of innovation and bold leadership.

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