Mobile Marketing: Here’s What Happened This Week

mobile_marketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

What Deep Linking Means for Your Mobile Marketing Strategy
Online marketers have known for years that deep linking is a key strategy to get websites ranked and businesses noticed.

Taykey Brings Trend Advertising to Programmatic Buyers
Taykey, an audience company that analyzes data points to help brands discover and act on what’s trending in real-time, just announced the availability of its Trend Advertising platform for programmatic ad buyers.

New Research Reveals to Retailers What Millennial Consumers are Thinking
Cue Connect recently shared with MMW the results from its latest research, Consumer Moments of Truth, which provides retailers with a glimpse into the “inner most workings of the millennial shopper’s minds.”

Report: It’s Time to Graduate From Inbound
Act-On Software, a provider of marketing automation for fast-growing businesses, and Demand Metric, a marketing research and advisory firm, have just released findings from a joint benchmark study on Inbound Marketing Effectiveness.

Factual Announces a Data Partnership with Uber
Factual has just announced a major data partnership with Uber that will enable Uber to access Factual’s Global Places data for Uber’s product and service offerings.

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