Mobile Marketing: Here’s What Happened This Week

mobilemarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Text or Talk? While Many Consumers Prefer Text for Customer Service, Others Choose Phone
There seems to be no definitive consensus —not yet, anyway — to the tug-of-war between texting and telephoning when it comes to customer service.

Pandora Pushes Forward with Innovative Native Mobile Ad Effort
Earlier this week, MMW was briefed by the team at Pandora about their new visual ad experience – a series of native, mobile ad formats that make rich media, video, and display ads more impactful and effective for marketers.

Segment Gives Businesses a ‘Blueprint for Analyzing Mobile Data’
With more than 1.5 million apps in Apple’s App Store, 2 million in Google Play and more than 1,000 new apps released daily on each platform, mobile developers need to differentiate on customer experience.

Study: SMBs Quickly Adapting to the Omnichannel Paradigm to Compete
On Tuesday, MMW was privy to the findings of a new study from Emarsys, a provider of cloud marketing software for B2C companies.

Is VR the Savior of Digital Advertising?
According to a new report from VRJournal, virtual reality may breathe new life into digital advertising by the end of this decade.

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