Mobile Marketing: Here’s What Happened This Week

Mobile Marketing Here’s What Happened This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Mobile Innovation Set to Shine in Shanghai
Consumers attending the GSMA Mobile World Congress Shanghai will have the opportunity to experience the hottest mobile trends, all in one place. That’s according to the GSMA, which is holding Mobile World Congress

Kahuna’s New Mobile Marketing Index Shows that Smart Messaging Triples App Retention
Kahuna’s 2016 Q1 Mobile Marketing Index report, the details of which were shared with MMW on Tuesday, proves brands can increase 90-day retention rates by 3X with smart messaging.

Pollfish Helps Marketers Reel in Better Consumer Intelligence with Mobile In-App Surveys
Pollfish — the world’s largest mobile survey network — is aiming to transform consumer intelligence through mobile in-app surveys.

Good Vibes: Syniverse to Invest $45 Million in Mobile Marketing Firm
Syniverse, a top provider of mobility solutions, announced this week a major partnership that includes a $45 million investment for a minority stake in mobile marketing technology provider Vibes.

Retail TouchPoints Touts 2016 Social Media Maven Award Winners
Retail TouchPoints (RTP) has just announced the 2016 Social Media Maven Award winners.

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