In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
IHS: Mobile Native Advertising Drives $53 Billion ‘Revenue Boom’
A new study released by IHS Inc. and Facebook’s Audience Network found that by 2020 in-app native advertising revenue will generate almost two-thirds (63.2 percent) of mobile display advertising revenue and will amount to $53.4 billion.
Verco Solutions Unveils Something New for Mobile Advertising
Developing a sound marketing plan for a small business is often one of the biggest – and most expensive – challenges that business owners face.
Clickky Impresses with Launch of CPI Index
Сlickky, a leading platform for mobile traffic monetization on emerging markets, has formally launched the Clickky CPI Index, which shows the current state of market demand. Based on Clickky advertising campaign data, the Index is a market analysis that shows the demand dynamics for different countries.
New Survey Highlights Disconnect Between Technology Marketers and Buyers
Spiceworks, a professional network for IT, announced Tuesday the results of a new survey examining technology marketers’ priorities, barriers to success, and their “complicated” relationship with the IT buyers they’re trying to engage and help.
The Reward for Marketers Who Offer Best Customer Experiences? Better Reputation and Loyalty, for Starters
Marketers are always hunting for ways to meet, and even exceed, customer expectations. Now comes news that “improving the overall experience can be beneficial not just for customers, but for marketers as well.”
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