Mobile Marketing: Here’s What Happened This Week

Mobile Marketing Here’s What Happened This Weekmobile In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Are YOU Ready to Take a Mobile Marketing Job Opportunity By Storm?
According to the Mobile Marketing Association, the number of job opportunities emerging in the mobile and digital marketing/advertising space is growing rapidly.

Opera Anyone? Powerful Mobile Marketing Insight Presented in New Report
MMW was briefed this morning by the team at Opera Mediaworks on their latest report. The respected mobile advertising company has taken a new approach to its quarterly data report on the state of mobile advertising and, today, has launched “Mobile First Insights,”(MFI) a quarterly report designed to help marketers navigate the quickly-changing mobile environment and make strategic decisions that will drive real outcomes for their business.

First Look: CHCF Invests in mPulse Mobile
The California Health Care Foundation’s Health Innovation Fund announced this week that it is making a $725,000 investment in mPulse Mobile. The CHCF Health Innovation Fund invests in health care technology and service companies addressing needs identified by health care delivery system payers and providers.

Mobile First Content Strategy: From Optional to Mandatory
Back in “olden days” — oh, like a mere decade ago — having an attractive and functional website was the most critical priority for a business. Today? That website is still essential, but more and more it’s taking a backseat to today’s top task: designing and maintaining a successful mobile site.

IHS: Mobile Native Advertising Drives $53 Billion ‘Revenue Boom’
A new study released by IHS Inc. and Facebook’s Audience Network found that by 2020 in-app native advertising revenue will generate almost two-thirds (63.2 percent) of mobile display advertising revenue and will amount to $53.4 billion.

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