Mobile Marketing: Here’s What Happened This Week

Mobile Marketing Here’s What Happened This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Mobile First Content Strategy: From Optional to Mandatory
Back in “olden days” — oh, like a mere decade ago — having an attractive and functional website was the most critical priority for a business. Today? That website is still essential, but more and more it’s taking a backseat to today’s top task: designing and maintaining a successful mobile site.

Ibotta Teams with LiveRamp to Drive Incremental Sales for Retailers
As part of the company’s stated mission to help retailers drive incremental sales and new customer acquisition, Ibotta — a mobile shopping app that pays consumers cash back on their everyday purchases — announced on Wednesday the launch of Dynamic Segmentation.

Study: Brands Say They Are Not Ready to Meet Consumer Expectations on Mobile
Sitecore has just released the second half of a global study conducted in conjunction with Vanson Bourne, surveying 450 brand marketers in 11 countries about their attitudes and strategy for the consumer mobile experience.

Identity Fraud Shifting User Preference within Mobile and Online Channels
IDology, a leader in multi-layered identity verification and fraud prevention solutions, announced this week the release of a new white paper by Mercator Advisory Group that explores the different security challenges professionals in financial services, alternative financial services, healthcare and insurance face in the mobile and online channels.

MMA Announces ‘Powerhouse’ 2016 Global Smarties Jury
This week, the Mobile Marketing Association announced the jury for the 2016 Annual Global Smarties awards program featuring the first CMO leading the panel.

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