Mobile Marketing: Here’s What Happened This Week

Mobile Marketing Here’s What Happened This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Experian Launches New Audience Management Platform
Experian has just unveiled a new audience-management platform that will ostensibly “change the way the advertising industry buys and measures media.”

Data and Analytics Hit the C-Suite: Now Even CEOs Grabbing the Reins
Data and analytics capabilities aren’t just the concern of IT folks and professionals down a rung from the C-Suite.

TapFwd, Twine Augment Mobile-First Data Management Platform
MMW caught up with the folks at TapFwd this week to discuss the big news freshly announced by their company on Tuesday.

TrackMaven Infographic: How ‘Good’ Is Your Social Media Follower Growth?
Our friends at TrackMaven are out with a new report and corresponding infographic that all social media marketers should study very closely.

Appboy Banks $20 Million To Accelerate Growth
Appboy, the global giant in customer relationship technology for mobile marketers, briefed MMW on Wednesday on its latest news.

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