Mobile Marketing: Here’s What Happened This Week

Mobile Marketing Here’s What Happened This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Retail Marketers Plan to Invest More in Mobile Marketing
RetailMeNot, Inc., a digital savings destination connecting consumers with retailers, restaurants and brands, has just released a new study titled “The Rise of Mobile Marketing Spend in Retail.”

Infographic: Mother’s Day Shopping Trends from The Trade Desk
Our friends at The Trade Desk have just published a new data infographic about Mothers Day that highlights trends for marketers.

Wall Street Pounces on Apple
Apple on Tuesday announced financial results for its fiscal 2016 second quarter. And Wall Street punished Apple by selling the stock in after-hours trading.

Hilton Hotels & Resorts Taps 360 Degree Mobile Video Technology
Opera Mediaworks and Hilton Hotels & Resorts have just launched a mobile campaign featuring an interactive 360° video that takes the viewer on a “virtual vacation.”

Brands Reaping Big Rewards from Beacon Strategies, Says New Report
According to a new report out this week, brands are finally starting to see strong results from their investments in beacon strategies.

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