Mobile Marketing: Here’s What Happened This Week

In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Nielsen Launches Marketing Cloud to Assist in How Marketers Effectively Connect with Consumers MMW was briefed Tuesday by the team at Nielsen in response to their launch of the Nielsen Marketing Cloud, empowering …   Read More

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TV in a Multi-Screen World Council for Research Excellence Reveals Study FindingsIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Nielsen Launches Marketing Cloud to Assist in How Marketers Effectively Connect with Consumers
MMW was briefed Tuesday by the team at Nielsen in response to their launch of the Nielsen Marketing Cloud, empowering clients to more effectively deliver relevant marketing to their customers across multiple platforms.

How Can Universities Modernize Their Marketing Strategies?
QS Digital Solutions, an international higher education network, released on Tuesday a new report analyzing key trends surrounding the digital marketing strategies of universities worldwide.

New Funding, Customer Additions Drive Strong Growth for mPulse Mobile
mPulse mobilemPulse Mobile has found momentum in 2016, enjoying rapid growth fueled by what the young company calls demand for innovative solutions that lower costs and improve health outcomes.

Staples Embracing New Facebook Messenger Features
In conjunction with F8 — Facebook’s annual global developer conference — Staples, Inc. announced Tuesday that it has enabled Facebook Messenger functionalities on its mobile website.

Mobile Ad Tech Leader Looking for ‘Instant’ Success with Facebook
Marfeel, a mobile ad technology provider, tells MMW that the company has enhanced its mobile technology with immediate support for Instant Articles — Facebook’s ostensible answer to the problem of slow-loading web pages.

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