In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
Lower Growth Outlook for Twitter? Ad Rev and User Numbers Trend Downward
Things are looking a bit bleaker than anticipated for Twitter. In fact, eMarketer recently decreased its estimates of the number of U.S. Twitter users ages 12 to 24 and 65 and older after analyzing new data.
Influencer Marketing: Non-Celebrities Matter More Now Than Ever
Collective Bias, a shopper-focused influencer marketing company, has just published results of a large-scale national survey investigating how U.S. consumers’ online behaviors impact in-store purchase decisions.
Mobile Marketing Titan Goes Global
Verve, a location-based mobile marketing giant, is opening its London office as the base for its international business, MMW has learned.
Mobile Marketing Strategy? What Mobile Marketing Strategy?
According to a new report from Forrester, mobile marketing strategies are still surprisingly difficult to come by.
Pin This: Social Site Pinterest Now Testing Video Ads
Ad industry sources reveal that Pinterest’s “long-awaited video ads” are here. “Pinterest had been considering how it could implement video ads for months,” noted Garett Sloane in a post for Digiday. “Promoted video pins are being tested among a small group of users, and internally at Pinterest, according to one source briefed on the tests.”
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