Mobile Marketing: Here’s What Happened This Week

Word Cloud "Mobile Marketing"In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Adobe, comScore Advance Digital TV and Ad Measurement
On Tuesday at Adobe Summit, Adobe and comScore announced a global strategic partnership to provide what the companies describe as “new insights into the media consumption behaviors of digital audiences.”

Study: Location-Based Marketing Becoming ‘Essential’ to Remain Competitive
Location-based mobile advertising is fast becoming a competitive differentiator, according a new report by Forbes Insights, in association with xAd: “Location: A Strategic Marketing Imperative.”

MobileFuse Rolls Out Next Generation of ‘Mindset Targeting’
MobileFuse on Thursday morning announced the next generation of the company’s Mindset Targeting. As part of the updated offering, “advertisers will now be able to take existing data sets, customer lists or audience segments and target specific Mindsets within those groups, enabling advertisers to unlock more value out of their existing assets.”

New Study Reminds Businesses to Seek Customer Feedback on Mobile
Apptentive and SurveyMonkey recently partnered to study how consumers and businesses approach feedback, and the role mobile plays in gathering customer input.

AppLift Launches Inaugural FirstScreen 2016 Event for Mobile Performance Advertising
MMW has learned that AppLift, a mobile advertising technology company, in partnership with conference organization specialists Online Marketing Rockstars (OMR), is launching FirstScreen — the first conference entirely dedicated to mobile performance advertising and advertising technology.

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