Mobile Marketing: Here’s What Happened This Week

Word Cloud "Mobile Marketing" In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

First Look: Pandora White Paper Reveals the Power of Unforgettable Experiences
This week, MMW was privy to an exclusive first look at a new white-paper from Pandora that explores the importance of brands bringing experiences to consumers.

Supersonic Announces Mediation for Mobile Interstitial
MMW learned on Wednesday that Supersonic by ironSource is rolling out the addition of mediation support for interstitial ad formats for Android and iOS, expanding their mediation platform to give developers a more complete solution in the same “lightweight SDK.”

VMob Taps Retail and Marketing Innovator for Executive Position
VMob, an intelligent cloud-based personalization platform, announced this week the addition of Jen Millard as chief revenue officer.

What Makes Us Click? The Science Behind Effective Native Mobile Advertising
Advertising has always been about creative artistry and leveraging our understanding of deep human needs and behaviors to sell.  The shifting preference away from digital, TV, radio and newspapers toward mobile devices introduces new challenges and a technical awareness required for getting mobile advertising right.  So what’s so different about mobile ads?

What Can Entrepreneurs Learn from Ronda Rousey?
From Steve Jobs to Elon Musk, there’s no shortage of inspiring leaders past and present to pump up the imaginations and hopes of a new generation of entrepreneurs.

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