Mobile Marketing: Here’s What Happened This Week

Word Cloud "Mobile Marketing"In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Retail Marketers Set to Put More Moola into Mobile Marketing in 2016
According to a new study by RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants, and brands, you can expect more spending on mobile throughout 2016.

PostUp Launches ‘Audience Development Solution’ Email Engagement for Digital Publishers and Media Firms
PostUp, leader in end-to-end email marketing technology, has launched “Audience Development Solution,” a full service program designed for publishers and media companies that want to grow their email audiences and increase consumer engagement.

Cookie Monster: Verizon Will Fork Over $1.35 Million to Pay ‘Supercookie’ Tracking Fine
“Verizon will pay a $1.35 million fine over its use of ‘supercookie’ technology that the government said followed phone customers on the Internet without their permission. Verizon will also have to get an explicit ‘yes’ from customers for some kinds of tracking.”

Mobile Marketing Matters More Now Than Ever in India
According to a new report from eMarketer, mobile marketing is growing at a rapid pace in India.

New Report Says Mobile Users Would Skip Ad Blockers If Given Option to Skip Ad
80 percent of recently surveyed consumers would reconsider installing ad blockers if the ad experience provided them with the choice to skip or close the ad.

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