Mobile Marketing: Here’s What Happened This Week

Mobile Marketing Here’s What Happened This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Leanplum: Mobile Marketers Struggle with Relevancy
Brittany Fleit of mobile marketing automation company Leanplum announced the findings of a new study on Tuesday — info that should serve as a wake up call to the mobile marketing community.

Fiksu Finds Missed Mobile Marketing Opportunities
On Tuesday, the latest Fiksu Indexes published revealed that there was a great opportunity in January for marketers to reach app users.

An End to Patent Trolls? Consumer Technology Association Says Congress Should Change Law to Protect Small Biz
It’s nothing but extortion, says the Consumer Technology Association (CTA) this week.

Casino Marketing Veteran Michael Laffey to Present March 8th Webinar with mGamingWatch
On March 8th, 2016, our sister site mGamingWatch and Michael Laffey, a 20 year veteran of the gaming business and president of Indigeony , will present an insightful new webinar on the opportunities and obstacles inherent today in casino marketing.

Nielsen Rolling Out Measuring Tape for Snapchat Ad Campaigns
Nielsen announced ahead of the weekend that Snapchat has selected Nielsen Digital Ad Ratings to measure the audiences of its 3V advertising on mobile devices.

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