Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Swyft Media Bolsters Mobile Engagement Platform with Self-Service Capability
On Thursday, Swyft Media  announced a number of enhancements to its Mobile Engagement Platform, which are designed to make it easier for brands to engage and empower advocates across mobile applications.

Nativo Touts Results of Lengthy Native Ad Spend Study by Vertical
For the first time, digital marketers can see how specific verticals have allocated their native investments throughout recent years.

Why Business Risk Intelligence Comes Before Digital Risk Monitoring
The following is a guest contributed post from Josh Lefkowitz, CEO of Flashpoint Everyone remembers the social media boom of the mid-2000s.

Who’s in Charge Here? Don’t Let Mobile Ad Creative Get Lost In the B.S.
The following is a guest contributed post first published by MAW from by Daniel Meehan, CEO at PadSquad How much time does your agency or brand spend on strategy?

Digital Marketers Score with Merch By Amazon Funny President Trump t-shirts
The verdict is in — President Donald Trump is good for business, especially the t-shirt business. MMW has learned that digital marketers and retailers are scoring big with their access to Merch By Amazon.

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